Luxury Italian brand Versus Versace has announced a collaboration and partnership with British singer Zayn Malik, who will be designing and fronting his own collection campaign.

ZAYN X VERSUS label will feature both women and men's clothing, and Malik commented 'I think Versus has always been a very cool brand. It's a great brand for me and for people in my generation. I've always wanted to design clothes, and there’s no brand I'd rather design for than Versus. The bonus is that I get to collaborate with Donatella, whom I love and admire. I know we'll create something amazing'.